I’m alive. Still here and kicking, well not exactly, I don’t think I’ll be kicking anything anytime soon. But, I’m up, moving and feeling a lot better than I have for the past few weeks. In fact this is the first time my laptop has been open for more than an hour since before New Years. My year started off in a slump. First a battle with the flu and then a bout with pneumonia, but I’m finally on the mend and ready to jump into all my projects that have been swept to the side.
With little to do these past few weeks, I’ve read a lot, trolled through some Facebook groups that I rarely visit, scanned through some blogs and just sort of hung out on social media without really interacting much. Not feeling up to imputing, I was the quiet observer and I noticed one topic that came up more than once. Branding. No, I’m not talking about those for cattle as you see in the picture above. I’m talking about branding your writing and limiting yourself to a certain genre or type of work
When I initially revamped my blog to be more author friendly, I used the tagline of small-town contemporary romance. Since, Drive Me Sane was set in a fictional small town in Eastern Kentucky, I thought that most of my other work would predominantly aspire to something similar. However when I scanned back through some of my other WIP, I realized that I hadn’t exactly stuck to that brand. I have a project that takes place in Nashville, one that actually covers an array of cities across the United States, and then the bulk of my current work doesn’t even take place in the US. Set in Cancun, it has no small town feeling about it. Needless to say, I did away with the original tagline and decided that I write happily ever afters.
So does that mean I’ve now branded myself as only writing contemporary stories of happy endings? I hadn’t actually given any of this much thought until I came across the conversations of other authors talking about their struggles with branding themselves and if it was necessary. Many were happy to be bundled in with a certain genre and had no intentions of writing outside of their comfort zone, while others enjoyed writing a variation of stories. In all, most of the concerns I came across were if readers would accept them as author of broad topics or if, when they found their niche, they should remain loyal to it.
I think it’s safe to say that I’ll be sticking with contemporary romance. Although I enjoy an occasional historical, I have no interest in writing one nor do I have the creative mind to write paranormal or fantasy. But I also don’t want to limit myself to only writing a certain theme.
So, thoughts on this matter. I’d love to know, authors, have you branded your writing. Do you think it’s a necessity to accumulate a following or are you open to the wind to whatever story fills your head?